She highlights how platforms such as these have altered the way we communicate amongst ourselves and other important elements such as self expression, how we harness our creativity and most importantly how media platforms invade our daily routines in ways much deeper than we would consider without much thought.
Dijck also talks about how corporations no longer look to facilitate social networking and an effective means of connectivity but look to exploit users through these servers full of information.
Concept of 'sharing', 'liking' and 'trending' are just part of our everyday life experience. It is scary to learn about the shifting ownership status and business models found within these platforms.
Dijck is critical of the way in which this has 'normalized' within our lifestyles, and describes this as being a battle of politics and ideology over information online.
This reading has made me much more aware of my own online usage and the information which passes through my computer[s] on a daily basis. It is shocking to read about how these platforms have developed in such a short period of time to facilitate for corporations in a 'social' way.
This is particularly appropriate to my project as I am looking in depth at the correlation between age (young adults/ teenagers specifically) and dependancy on sharing, liking, posting, friending and trending in everyday life. Dijcks research is definitely something to consider trying to communicate through my work.
‘’Many of these widespread presence
of platforms drives people to move some of their social, cultural and
professional activities to these online environments. Teenagers like Zara
cannot imagine a life without facebook, and sandra has become primarily dependent on
Twitter for maintaining customer relations.” - Jose Van Dijck
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